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Apple’s new Vision Pro AR headset for $3499

Written By: editorial team Last Updated: 18:02, 15 June 2023

Apple unveiled a new piece of technology after years in hiding for a Whooping price of $3499, does it seem justified or is it overkill?

Apple just unveiled its highly anticipated Apple Vision Pro AR headset at the WWDC conference, leaving tech enthusiasts and consumers buzzing with excitement.

The company showcased its latest technological breakthrough, promising a truly immersive augmented reality experience like never before. However, alongside the brilliant technology, Apple also revealed a price that matched its level of innovation – a staggering $3499.

During the conference, Apple provided a sneak peek into the capabilities and features of the Vision Pro AR headset.

Watch the conference at Apple's website

New Technology:

With its state-of-the-art design and cutting-edge technology, this device is poised to revolutionise the way we interact with digital content. The headset boasts high-resolution displays, advanced sensors(M2 AND R1 Chip), and powerful processing capabilities, enabling users to seamlessly merge the real and virtual worlds.

apple vision pro headset
Source : Apple.com Youtube Channel

The Vision Pro AR headset is set to bring forth a myriad of possibilities across various fields, including gaming, education, design, and productivity. Apple aims to provide developers with the tools and resources needed to create captivating augmented reality experiences for users. By leveraging the headset's capabilities, developers can unlock new dimensions of creativity and engagement, pushing the boundaries of what is possible in the AR realm.

Specifications :

  • 4K displays
  • infrared cameras
  • LED illuminators
  • M2 Chip
  • R1 Chip

With such groundbreaking technology, it comes as no surprise that the price tag matches the level of innovation. The $3499 price point puts the Vision Pro AR headset in the high-end category, positioning it as a premium device for early adopters and professionals who require top-of-the-line AR experiences. This price point reflects Apple's commitment to delivering unparalleled quality and performance, but it also raises questions about accessibility for the average consumer.

Influencers reactions about the unveil

The internet erupted with reactions to the unveil, with influencers and tech enthusiasts expressing their opinions and thoughts on social media platforms. Marques Brownlee, popularly known as MKBHD, tweeted about the Vision Pro AR headset's pricing, stating, "Apple Vision Pro starts at $3499 next year."

This tweet quickly gained traction, generating discussions about the affordability and value proposition of the device.

While some lauded Apple for pushing the boundaries of innovation and setting a new standard for AR technology, others expressed concerns about the pricing strategy. Critics argued that the high price could potentially limit the widespread adoption of the headset, restricting its usage to a niche market. However, Apple has a track record of creating aspirational products that appeal to a specific audience willing to invest in premium experiences.

'Elements of the Apple Vision AR have dimension, cast shadows,respond dynamically at light...'


It is important to note that Apple has a history of gradually making advanced technology more accessible over time. As the company refines its manufacturing processes and scales production, we may see the price of the Vision Pro AR headset decrease in the future. Additionally, Apple's ecosystem of products and services often provides added value and integration, which could justify the premium price for some users.

In conclusion, Apple's unveiling of the Vision Pro AR headset at the WWDC conference showcases the company's commitment to pushing the boundaries of technology and innovation. The headset promises an immersive augmented reality experience, leveraging advanced sensors and powerful processing capabilities.

Vision Pro AR priced at $3499


However, the high price of $3499 has sparked conversations about accessibility and the target market for this device. While some may view the price as a barrier, others see it as an investment in cutting-edge technology and premium experiences. As the Vision Pro AR headset becomes available next year, consumers and industry professionals alike will eagerly anticipate its real-world performance and impact on the augmented reality landscape.